What is a redesign lead?

A small business that already has its own website, but one that is costing it customers: it is slow on a phone, not mobile friendly, has no way to get in touch, or has not been updated in years. NoSite opens each site in a real phone browser, lists what is wrong and scores how badly it needs replacing.

How is a redesign lead different from a no-website lead?

A no-website lead has never paid for a site, so the pitch is about why they need one. A redesign lead already pays for hosting and a domain and has accepted that a website matters. The pitch is about what their current site is losing them, and you can show it on their own homepage.

What does unlocking a redesign lead cost?

Two credits, once. You get the website address, the owner's phone numbers and emails we found, their Instagram or TikTok, the unblurred phone screenshot and a ready made pitch that names the problems. Re-opening it later is free.

Can I see the problems before I pay?

Yes. Every card shows the redesign score, the list of problems, load time, the footer year, what the site is built on and which contact channels unlock, with a blurred screenshot. Only the details that name the business are locked.

How often are sites checked?

New businesses are audited as they enter the pool and older audits are repeated on a schedule, so a site that gets rebuilt drops its score and leaves the list.

New on NoSite

Redesign leads: businesses whose website is losing them customers

Some of the best web design clients already have a website. It is slow, it breaks on a phone, nobody can find a phone number on it, and the footer still says 2017. We open each one on a phone, write down what is wrong and score it, so you can pitch with proof.

A redesign lead is a small business that already pays for its own website, but the site is hurting it: slow on a phone, not mobile friendly, missing contact details or visibly out of date. NoSite audits each site in a real phone browser, lists the problems in plain English and gives it a redesign score from 0 to 100. You see all of that free and unlock the site, the owner's contacts and a ready made pitch for 2 credits.

1,200+

business websites audited and listed right now

scored 45 or more: a new site, not a touch up

credits to unlock the site, contacts and pitch

How every site is checked

A quick look at the HTML says very little about how a site feels to a customer. So each site is opened in a real browser at the size of a phone, the way the business's customers actually see it, and measured on the things a web designer would point at in a pitch:

Does it fit the screen? Pages laid out for a desktop show up shrunken or scroll sideways.
How long does it take? Time until the page is usable on a phone, and how many megabytes it pulls in.
Is it secure? Sites without https get a "not secure" warning in every browser.
Can a customer get in touch? Is there a phone number, an email, a contact form or a booking button?
Is it maintained? The copyright year in the footer, broken images, unfinished placeholder pages.
What is it built on? WordPress, Wix, Squarespace, Shopify, GoDaddy and others, detected from the page.

Only sites we could actually load are scored. A site that blocked us, timed out or is parked gets no score, so "we could not see it" is never mistaken for "it is bad".

The redesign score

Each problem adds points. The total runs from 0, a site that is fine, to 100, a site that needs starting over.

Score	What it usually means	The pitch
15 to 29	One or two clear problems, often speed or missing contact details	A focused fix or a refresh
30 to 44	Several problems a customer notices on the first visit	A redesign on the same domain
45 and up	Broken on a phone, insecure, outdated or nearly empty	A new site, shown side by side with the old one

The most common problems right now

Share of the sites in the list that have each problem. A site usually has more than one.

Slow: 65%, takes several seconds to show anything on a phone
No contact info: 22%, no phone number, email or contact form a customer can find
Heavy page: 20%, megabytes of images and scripts for a simple page
Outdated: 15%, a footer copyright and design that stopped years ago
Not mobile-friendly: 14%, laid out for a desktop, so a phone shows a shrunken page
Almost empty: 11%, a page or two with almost nothing on it

And what those sites are built on: WordPress 43%, Wix 10%, Shopify 5%, Squarespace 5%, GoDaddy 4%, with the rest custom built or undetected. Knowing the platform before you reach out tells you whether you are pitching a migration or a rebuild.

What you see free, and what unlocking gives you

Every card shows the redesign score, the problems in plain English, load time on a phone, the footer year, how long the business has been online, what the site is built on, the business type and city, and which contact channels exist, with a blurred screenshot of the site on a phone. Nothing that names the business is shown until you unlock it.

Unlocking costs 2 credits, once, and gives you:

the website address and the unblurred phone screenshot,
the phone numbers and emails we found on the site and the business's profile,
their Instagram or TikTok, with the bio,
a ready made pitch that names the problems we found, ready to copy.

Redesign leads or no-website leads?

	No-website leads	Redesign leads
They already pay for a site	No	Yes, hosting and a domain
What you have to prove	That a website is worth having	That their current one is costing them
What you can show them	A demo built from their photos	Their own homepage on a phone, next to yours
Cost to unlock	1 credit, 2 with a phone number	2 credits

Both live in the same account and use the same credits. The web design leads page ranks every other channel.

How to pitch a redesign

Lead with one problem the owner can check in ten seconds, on their own phone: "your homepage takes eight seconds to load on a phone" lands harder than "your site looks dated". Attach the screenshot. Say what it costs them in their terms, such as orders, calls or bookings. Offer one clear next step, a mock up of their homepage or a fixed price rebuild, and keep it short. Never insult the site: someone built it, and it may have been the owner. The DM templates for web designers work for redesigns with the first line swapped for the problem you found.

Frequently asked questions

What is a redesign lead?: A small business that already has its own website, but one that is costing it customers: it is slow on a phone, not mobile friendly, has no way to get in touch, or has not been updated in years. NoSite opens each site in a real phone browser, lists what is wrong and scores how badly it needs replacing.
How is a redesign lead different from a no-website lead?: A no-website lead has never paid for a site, so the pitch is about why they need one. A redesign lead already pays for hosting and a domain and has accepted that a website matters. The pitch is about what their current site is losing them, and you can show it on their own homepage.
What does unlocking a redesign lead cost?: Two credits, once. You get the website address, the owner's phone numbers and emails we found, their Instagram or TikTok, the unblurred phone screenshot and a ready made pitch that names the problems. Re-opening it later is free.
Can I see the problems before I pay?: Yes. Every card shows the redesign score, the list of problems, load time, the footer year, what the site is built on and which contact channels unlock, with a blurred screenshot. Only the details that name the business are locked.
How often are sites checked?: New businesses are audited as they enter the pool and older audits are repeated on a schedule, so a site that gets rebuilt drops its score and leaves the list.